Online Course Creation
Package what you know once. Sell it to thousands.
What It Is
An online course is a structured digital program teaching a specific skill delivered through video lessons, worksheets, and community. You host it on Teachable or Kajabi and sell access to students worldwide.
How It Makes Money
Courses sell for $27 (mini-course) to $2,000+ (flagship program). A $297 course with 50 students/month generates $14,850/month. The model compounds: each new student adds no additional delivery cost.
How to Get Started
- 1
Validate your idea before recording anything. Post about your potential course topic on social media or to your email list.
- 2
Outline your curriculum: define the transformation (where they start → where they end) and break it into 5–8 modules.
- 3
Record your first version with just a laptop webcam and a lavalier mic. Content quality matters more than production quality.
- 4
Launch to a warm audience first — email list, social followers, or an existing community. Offer founding member pricing (30–40% off).
- 5
Use testimonials to improve your sales page and scale with paid ads or affiliate partnerships.
Tools & Platforms
Common Mistakes to Avoid
Building before validating. Pre-sell before you finish recording.
Making the course too long. A focused 2-hour course outperforms a bloated 20-hour one.
Ignoring the transformation. Students buy a result, not information.
Launching once and moving on. Launch repeatedly: quarterly live launches, evergreen funnels, affiliate partnerships.
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